Commerce platforms measured in conversion, not features.
Headless commerce, inventory systems, and personalization engines.
Commerce platforms measured in conversion, not features.
In commerce, performance is revenue: every hundred milliseconds of load time and every broken promotion shows up in the conversion funnel. We build headless storefronts, inventory and pricing systems, and personalization engines where the business case is stated up front, in conversion points, average order value, and peak-day stability, and then measured after launch.
Our replatforming work is deliberately incremental. The catalog moves, then checkout, then promotions, each behind feature flags, each reversible. Nobody freezes the roadmap for a year, and Black Friday stops being a gamble.
- Strangler-fig replatforming: ship value monthly instead of betting on a cutover weekend.
- Edge-rendered storefronts with budgets for LCP and INP enforced in CI.
- Event-driven inventory and pricing that survive cache flushes and flash sales.
- Load testing against last year's peak times three, before every season.
The recurring engineering constraints of retail & e-commerce, and where we start.
Monolith platforms
Customized commerce suites where a banner change needs a deployment.
Peak traffic
Sale events that produce 20x load on the exact day failure is most expensive.
Catalog complexity
Millions of SKUs with per-market pricing, stock, and content.
Slow storefronts
Mobile experiences that leak conversion on every navigation.